Tuesday, 11 July 2017, 13:30 – 17:30

Everett McKay (short bio)
Principal, UX Design Edge, United States

Objectives:

This workshop has the following objectives:

• A summary of traditional Lean UX (as defined by Jeff Gothelf), it's goals and techniques and why they are often impractical.
• A definition of Lean-er UX, and how it differs from traditional Lean
• Developing products customers want (3 techniques)
• Making better decisions while minimzing waste (3 techniques)
• Getting UX teams to work more effectively (3 techniques)

Content:

Here is the workshop agenda:

1. Lean UX goals and problems (15 mins)
2. Introducing Lean-er UX (15 mins)
3. Lean-er value propositions (20 mins)
4. Lean-er hypotheses (20 mins)
5. Lean-er personas (20 mins)
6. Lean-er scenarios (20 mins)
   [break]
7. Lean-er MVPs (20 mins)
8. Exploring through sketching (20 mins)
9. Designing through prototyping (30 mins)
10. Persuasive UX (15 mins)
11. Selling your design (25 mins)

Benefits:

To have a more new, practical perspective of lean and agile UX practices.

Target Audience:

Anyone participating in the design process, especially those using agile and lean practices.

Links

Homepage: http://www.uxdesignedge.com
Facebook: https://www.facebook.com/uxdesignedge/
LinkedIn: https://www.linkedin.com/in/everettmckay
Twitter: @uxdesignedge

Bio Sketch of Presenter:

Everett McKay is Principal of UX Design Edge, a user experience design training and consulting company for mobile, web, and desktop applications. He has been teaching UX design to software professionals since 2003 and has delivered design workshops to an international audience that includes Europe (UK, Ireland, Poland, Greece, Turkey), Asia (India, China), South America (Argentina), and Africa (South Africa, Cameroon).

Everett is author of "UI is Communication: How to design intuitive, user-centered user interfaces by focusing on effective communication", published by Morgan Kaufmann. While at Microsoft, he was responsible for writing and evangelizing the Windows User Experience Guidelines.